if there’s one thing that makes me feel better about all the times i’ve screwed up live on-air, it’s this video clip right here. sigur ros on NPR’s ‘bryant park project’ programme, described by the program makers as “possibly the worst interview in the history of electronic media”. after hearing a few similar, although nowhere as awkward, interviews on fbi radio (calvin harris being a recent example), the question remains ‘why bother?’. if you’re not into media, don’t let your publicist force you into it. in saying that, this clip has certainly put sigur ros in front of thousands of people with nearly 100,000 views to date. whether or not those same people rush to see sigur ros’ new movie remains to be seen.